Exploring Electronic Marketplace Performance: The 3 Pillars
نویسندگان
چکیده
The literature on electronic marketplaces has a number of limitations; inconsistencies in defining electronic marketplaces and measuring their performance; a limited amount of empirical research focusing on electronic marketplace performance; and the absence of an electronic marketplace performance model. This study examines 8 electronic marketplaces operating in diverse geographical and product markets. The study reveals the factors that affect electronic marketplace performance, and illustrates how these factors impact performance. Using the concept of fit as a theoretical lens, this study illustrates how electronic marketplaces, through their actions, improved their performance. Finally, the presents a model of electronic marketplace performance.
منابع مشابه
Evaluating the Performance of Electronic Marketplaces: an Exploration of the Ownership Impact
In evaluating the performance of electronic marketplaces, research has focussed on the impact of factors such as IT, marketplace process design and competition. However, such research has neglected the impact of ownership upon electronic marketplace performance. This paper explores the issue of electronic marketplace ownership and contributes to the literature by revealing four distinct aspects...
متن کاملExploring Loyalty Intention in the Electronic Marketplace
The objective of this paper is to reveal the factors that determine customers’ loyalty intention in the electronic marketplace. Seven hypotheses were postulated based on an extensive literature review in terms of sales behaviour, trust, satisfaction and price fairness. An empirical survey was then designed and conducted. The sample comprised customers who had made purchases from the best-known ...
متن کاملThe Relationship Between Electronic Marketplace Ownership and Performance: An Exploratory Study
Research has focussed on the impact that factors such as IT, marketplace process design and competition have on electronic marketplace performance. However, such research has neglected the impact of ownership upon the performance of an electronic marketplace. This paper explores the issue of ownership in electronic marketplaces and derives a broad, multi-faceted perspective of ownership, incorp...
متن کاملThe Relationship between the Ownership and Performance of Electronic Marketplaces: an Exploratory Study
Research has focussed on the impact that factors such as IT, marketplace process design and competition have on electronic marketplace performance. However, such research has neglected the impact of ownership upon the performance of an electronic marketplace. This paper explores the issue of ownership in electronic marketplaces and derives a broad, multi-faceted perspective of ownership, incorp...
متن کاملExploring Impact of E-Marketplace Reputation and Reference Group on Trust of E-Marketplace
While electronic commerce radically accelerates business transactions and interactions, e-marketplace providers constantly face the challenge in attracting critical mass of participants. Previous studies suggest that trust is the prerequisite to online transaction and interaction. The purpose of this research is to explore relational factors in influencing e-vendors’ decision in terms of develo...
متن کامل